Chelsea's new home kit for the 2023-24 season has been unveiled, and surprisingly, it does not feature a front-of-shirt sponsor.
This is the first time a Big Six club has launched a kit without a sponsor. According to Mail Sport, the Blues were unable to secure a suitable commercial partner, resulting in the lack of a sponsor.
However, the club also mentioned that the situation could change before the start of the season. Previously, the Lonsoners' attempt to secure a lucrative sponsorship deal following the end of their agreement with telecoms giants Three was unsuccessful.