Eddie Hearn has cleared rumours that Anthony Joshua's fight against Tyson Fury could see a pay-per-view price hike as high as £40. The fight for the undisputed heavyweight championship of the world is close to being finalised. talkSPORT’s Simon Jordan reacted to a column in the Mail which suggested the fight would still break PPV records in the UK even if the price was increased to £40. However, Hearn told iFL TV on Thursday: “I don’t know where these rumours come from. Again, I haven’t had any discussions about the PPV price, I certainly don’t think it’ll be £40. “So, nothing’s been discussed, nothing’s been set. I just started getting some tweets and some DMs going, ‘You’re a disgrace! £40 PPV.’ I was like, ‘Where’s that come from?’ No discussions. I like Simon Jordan, but I don’t know where they got that from?” Regarding the strength of the undercard, Hearn later added: “If there is an increase in the PPV price – not £40, but I think there will be – then we need to provide a show that’s worthy of that.”
Source: TalkSport