David Richards, chairman of Motorsport UK, believes that Lewis Hamilton can drive diversity in Formula One.
Hamilton is set to compete in Bahrain in the second round of his world Championship defence on Sunday.
"We are talking with Lewis and we have had discussions of that nature," Richards told Britain's Press Association.
"I am sure in future years that Lewis is going to be a great ambassador for us in helping to attract and appeal to disadvantaged children in inner cities, who may kick a football around, but the last thing they would ever dream of being able to do is drive a racing car."
"It is early days, and Lewis's priority is to win a couple more world championships, but I am quite certain that he will be looking for a legacy," continued Richards.
"I hope that will be by assisting us to expand the grassroots level and footprint of motorsport into areas where we haven't been in the past."