Liverpool will sign contract with NBA superstar LeBron James's company, Uninterrupted, which will bring fans unique content, including documentary and original shows.
3-time NBA champion is Merseyside club stakeholder from 2011 and he is also known as one of the most famous Liverpool fans in the world.
As reported by Front Office Sports, Uninterrupted are going to expand to Europe via football content.
"The two sides have signed a content partnership and development deal that will include the development of several documentaries and series that feature both the club and its players." Ian Thomas writes (via
LiverpoolECHO)
LeBron's business parter Maverick Carter adds: "We are working on several content deals, documentaries and series, some with individual players, some with specific teams like Liverpool."
Among other football celebrities and stars, Uninterrupted also works with Kylian Mbappe (Paris Saint Germain) and David Beckham.
Source - LiverpoolEHO