Reds welcome Levi’s as official partner

The long-term partnership between Liverpool and Levi’s will now focus on supporting local communities and giving back to fans through football, lifestyle and music, Liverpoolfc.com informs. During the partnership, LFC will work closely with Levi’s to develop the music project within the local community, while collaborating on additional projects to help fans show their authentic style in their everyday lives, including an exclusive Levi’s x LFC capsule collection. The Levi’s Music Project studio will open in November to provide local youngsters a unique opportunity to develop their musical abilities. During the partnership, LFC will work closely with Levi’s to develop the music project within the local community, while collaborating on additional projects to help fans show their authentic style in their everyday lives, including an exclusive Levi’s x LFC capsule collection.

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